April 17–26, 2026 Daytona Beach, Florida
Every April, Jeep Beach Week transforms Daytona Beach into a Jeep-lover’s paradise—and 2026 promises ten full days of action, entertainment, and purpose. From beach parades and live music to off-road experiences at the Speedway, Jeep Beach Week is one of the largest Jeep-exclusive charity events in the world.
Whether you’re driving in from across the state or across the country, Jeep Beach Week delivers an unforgettable mix of community, cruising, and giving back.
What Is Jeep Beach Week?
Jeep Beach Week is a volunteer-driven, nonprofit event rooted right here in Daytona Beach. The organization raises millions of dollars for local charities focused on:
- Children’s programs
- Military & veterans
- First responders
- Coastal and environmental initiatives
- Mental health support
The event is powered by local businesses, sponsors, and thousands of Jeep enthusiasts who return year after year to support a cause bigger than the vehicles themselves.
Signature Jeep Beach Week Events
Jeep Beach at the Speedway
One of the biggest highlights of the week takes place at Daytona International Speedway. Here, attendees can experience:
- A massive Jeep vendor show featuring top national and industry brands
- Custom Jeep builds on display
- The off-road obstacle course experience, where Jeeps show off their true trail-rated capability
It’s a rare chance to experience Jeep culture inside one of the most iconic motorsports venues in the world.
The Annual Jeep Beach Parade on the Sand
The Jeep Beach Parade is one of the most anticipated moments of the week. Thousands of Jeeps cruise along the shoreline in a rolling celebration of color, creativity, and community. It’s a can’t-miss event for participants and spectators alike—and one of the most photographed scenes of Jeep Beach Week.
Live Entertainment & Nightly Events
When the sun goes down, the energy keeps going. Throughout the week, venues across Daytona Beach host:
- Live bands and DJs
- Themed Jeep Beach parties
- Social events and meetups
These nightly gatherings make Jeep Beach Week just as exciting after dark as it is during the day.
Stay Connected with the Jeep Beach App & Radio
Jeep Beach Week is easy to navigate thanks to its official digital tools.
The Jeep Beach experience is powered by the GooseChase App, which allows participants to:
- View event schedules and locations
- Join interactive challenges
- Upload photos
- Earn raffle tickets toward winning a Jeep
You can also tune into Jeep Beach Radio, the official radio station of Jeep Beach Week, featuring live updates, interviews, music, and real-time coverage so you never miss what’s happening.
Eat, Drink & Give Back at Venn Bar
During Jeep Beach Week, Venn Bar proudly participates in the official Jeep Beach Goose Chase App program—turning great food and cocktails into a fun way to support Jeep Beach charities.
Here’s how it works:
- Enjoy featured Jeep Beach–inspired food and drink items
- For every featured item purchased, $1 is donated back to Jeep Beach charities
- Upload a photo of your purchase in the app to earn raffle tickets toward winning a Jeep
Find the Duck
While visiting Venn Bar, keep an eye out for the playful “Find the Duck” challenge. Ducks may be hidden or sitting in plain sight. Spot one, snap a photo, upload it in the app, and earn bonus raffle tickets. Once found, quietly place the duck back so the fun can continue for the next guest.
Why Jeep Beach Week Matters
Beyond the Jeeps and events, Jeep Beach Week creates a powerful economic and community impact across Daytona Beach and the surrounding areas—supporting local businesses while raising critical funds for charities that make a difference year-round.
Plan Your Jeep Beach Week 2026 Getaway
Jeep Beach Week draws hundreds of thousands of visitors, so planning ahead is key. Whether you’re here for the Speedway action, the beach parade, the live entertainment, or the chance to win a Jeep, Daytona Beach is ready to welcome you.
Jeep Beach Week 2026: April 17–26
Learn more, view the full schedule, and register at jeepbeach.com
Jeeps. Charity. Community. Jeep Beach Week 2026 is more than an event—it’s a Daytona Beach tradition.
Stay in the Heart of the Action at Max Beach Resort
Make your Jeep Beach Week experience even better by staying at Max Beach Resort—just steps from the sand and right in the middle of all the Jeep Beach festivities. With spacious condo-style accommodations featuring full kitchens, washer/dryers, dishwashers, and expansive terraces, Max Beach Resort offers both comfort and convenience for Jeep Beach Week travelers. Guests can enjoy beautiful ocean views, easy access to local dining and entertainment, and quick rides to all the major Jeep Beach events, including the Speedway activities, beach parade, and live music. Book early to secure your spot and make the most of Jeep Beach Week 2026!
