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A high-performance Audi racing car on a track, showcasing speed and aerodynamic design, with visible branding and sponsorship.

Roar Before The Rolex 24

Event Info

  Upcoming date: Sunday January 18, 2026

All past dates

  • January 2026

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  • All past dates:

    • Friday January 16, 2026
    • Saturday January 17, 2026
    • Sunday January 18, 2026

On Jan. 16-18, the ROAR Before the Rolex 24 will once again take place the weekend prior to the Rolex 24 At DAYTONA. The nail-biting practice and testing weekend gives drivers and teams the chance to prepare their cutting-edge machines, allowing fans a first look at the new-for-2026 machinery as drivers take top-speed laps around the track before the big race the following weekend.

Purchase of tickets to the 2026 Rolex 24 also includes admission to the ROAR Before the Rolex 24.