Every spring, the unmistakable sound of motorcycles fills the air as Daytona Beach Bike Week roars into town. Now celebrating its 85th year, Bike Week stands as one of the longest-running and most iconic motorcycle rallies in the world. What began as a small gathering has grown into a citywide celebration of open roads, custom bikes, live entertainment, and rider camaraderie — all set against the backdrop of Florida sunshine and ocean views.
Whether you’re here for the rides, the bike shows, the vendors, or the nightlife, Bike Week delivers something unforgettable at every turn.
Bike Shows & Signature Stops Around Town
Bike Week isn’t just about riding — it’s about the culture that surrounds it.
Boardwalk Bike Show
A longtime Bike Week tradition, the annual Boardwalk Bike Show brings custom motorcycles right to the oceanfront. With the Atlantic as a backdrop, riders and spectators gather to admire craftsmanship, creativity, and chrome in one of the most scenic settings of the week.
Destination Daytona
Located just north of Daytona Beach, Destination Daytona is a must-visit during Bike Week. This popular hub hosts bike shows, vendors, live music, and large gatherings throughout the rally. It’s also home to the well-known Motorcycle raffle, adding even more excitement to the week.
Vendors, Gear & Custom Bike Culture
Bike Week is a rider’s playground when it comes to gear and customization. Throughout Daytona Beach and surrounding areas, vendors line the streets and event spaces offering:
- Motorcycle clothing and riding gear
- Custom lighting and accessories
- Performance exhaust systems
- Air ride suspension upgrades
- Helmets, eyewear, leather, and bike essentials
- Pinstriping
Whether you’re upgrading your ride or just browsing the latest trends, the vendor scene is a huge part of the Bike Week experience.
Live Entertainment: Where the Bikes Meet the Music
Main Street Daytona Beach
If you’re looking for the most condensed area of live entertainment, Main Street is the place to be. During Bike Week, this iconic strip becomes the heart of nightlife, packed with bikes, live bands, DJs, and nonstop energy from afternoon into the late hours.
Iron Horse Saloon (off US-40)
Another legendary Bike Week stop, Iron Horse Saloon, delivers live entertainment on a massive scale. Known for its outdoor stages, high-energy crowds, and signature attractions, Iron Horse hosts live music all week long, the famous motorcycle Circle of Death, and crowd-favorite steak tips that have become a Bike Week tradition.
Scenic Rides & Open Roads
Between events, Bike Week is all about getting out and riding. Favorite routes include:
- A1A Coastal Ride – Ocean views, sea breezes, and unbeatable scenery
- Ormond Scenic Loop – Shaded roads, river views, and relaxed cruising
- Main Street to US-40 – A classic Bike Week route connecting major hotspots
These rides offer the perfect balance of freedom and Florida beauty.
Giving Back: Fundraisers & Community Rides
Bike Week is also known for its strong sense of community. Throughout the week, riders can take part in charity rides, poker runs, and fundraisers benefiting veterans, first responders, and local organizations. These events blend purpose with passion, reinforcing what makes Bike Week special year after year.
Bike Week Treasure Hunt Stop
Adding to the fun, Bike Week includes the AMS OIL® Treasure Hunt, which encourages riders to explore participating locations throughout the area. Max Beach Resort is proud to be an official Treasure Hunt stop, welcoming riders to stop in, have their passport stamped, and move one step closer to earning their commemorative Bike Week coin.
It’s another reason Bike Week feels like a true citywide experience — not just a single destination.
Where to Stay During Bike Week
After full days of riding, entertainment, and events, having space to unwind matters. Max Beach Resort offers riders a beachfront home base just minutes from the action, featuring:
- Spacious one-, two-, and three-bedroom condo-style residences
- Full kitchens and in-residence laundry
- Expansive oceanfront terraces
- Beach access, pool, hot tub, fitness center, and Beacon Lounge
It’s the perfect place to recharge before heading out for another day of riding.
Bike Week: More Than a Rally
From Main Street to the Speedway, from scenic coastal rides to legendary live entertainment, Daytona Beach Bike Week is more than an event — it’s a lifestyle. Whether it’s your first ride into town or a tradition you return to every year, Bike Week continues to deliver unforgettable moments on and off the road.
And when the engines cool and the sun sets over the Atlantic, Max Beach Resort is right where you’ll want to be.
